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CIM Foundation Certificate 

(In Professional Digital Marketing)
Level 3

Qualification Overview.

Perfect for those new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing.

Who Is It for?

The level 3 qualifications are for those either in a job that already involves marketing or those who wish to find out about marketing with the intention of starting out in a marketing career. Some typical job titles of those who study our level 3 qualifications include: marketing assistant, promotional assistant, marketing campaigns assistant, digital marketing assistant, social media assistant and content marketing assistant.

How it will benefit you?

  • Get a unique opportunity to blend practical skills with academic understanding
  • Improve your global competitive advantage, increase your confidence and employability
  • Keep up with the latest trends and stay ahead in your field
  • Invaluable opportunity to network with other marketers
  • CIM qualifications are recognised by businesses all over the world

Entry criteria

One or more of the following is required to gain entry onto this qualification.

  • If English is not your first language, evidence of achieving one of the following English language qualifications within the last two years: IELTS academic module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above
  • It is not necessary to have any previous experience or knowledge of marketing

Assessments

  • A mixture of exam, assignments and portfolios based on a given scenario and an organisation of your choice
  • Employer-driven, practitioner-based, relevant and appropriate for business needs
  • Three assessment sessions per year taking place in December, April and June/July

Ways to study

  • Choose face-to-face study, distance (online) learning or a mix of the two (blended learning)
  • Bite-size learning to fit with your busy life

Length of study

  • The Total Qualification Time (TQT) per module is 120 hours
  • TQT include guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time

What does it cost?

Please visit our programme prices page for all information on the costs of this qualification.

Course Details

  • Start Date:September
  • Duration:6 Months
  • Level:3
  • Cost:See More

Course Instructor

James Brew

James Brew

Tutor

I wanted to share my experience and knowledge in the field of marketing to help our learners reach their potential. Marketing is a dynamic, exciting and commercially vital subject which offers fantastic career opportunities, which I hope I can help unlock for students.

Foundation Certificate In Professional Digital Marketing Modules

Our qualification pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer.

Marketing Principles

Mandatory Module

Assessment by Exam
Aims of the module

This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations, and the factors that influence
consumer behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment. Finally, you’ll be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.

Unit 1: Discovering marketing
  • Know the role and function of marketing within organisations
  • Understand the factors that influence customer behaviour
Unit 2: The marketing environment
  • Identify the key components of the marketing environment
  • Identify how to collect relevant information about the marketing environment
Unit 3: The marketing mix
  • Understand the concept and elements of the marketing mix
  • Understand the application of the marketing mix in different contextual settings
Assessment: Exam

The examination will comprise of multiple-choice questions to be completed in a controlled assessment.

Digital Fundamentals

Mandatory Module

Assessment by Portfolio / Assignment
Aims of the module

This module provides an introduction to the main aspects of digital marketing. On completion of the module, you will have an appreciation of the impact that digital terminology has had on marketing activities and its effect on customers. You will have an understanding of the digital marketing tools available, how those tools can be used and how to develop digital marketing content. Finally, you will know how to develop digital communications campaigns and how the effectiveness of those campaigns can be measured.

Unit 1: Fundamentals of digital marketing
  • Understand the impact of digital technology on marketing activities
  • Understand the effect of digital technology on customers
Unit 2: Digital marketing tools
  • Understand the use of digital marketing tools
  • Outline the development of digital marketing content
Unit 3: Developing digital communications campaigns
  • Know how to develop digital marketing communications campaigns
  • Understand how to measure digital marketing communications campaigns
Assessment: Portfolio / Assignment

The assessment will require submission of a portfolio/assignment based on a theme and organisation of choice

Foundation Certificate In Professional Digital Marketing Pathways

Our qualification pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer.

Bite-size awards

Each module can be achieved as a distinct, self-contained award which can be built up to attain the full diploma.

Full Qualification

To achieve the qualification, a pass in BOTH modules is required.