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CIM
Diploma

(In Professional Marketing)
Level 6

Qualification Overview.

The Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.

Who Is It for?

The Diploma in Professional Marketing is aimed at marketers working in an operational, supervisory or management role who want to develop their marketing knowledge and skills across a range of areas. It is suitable for department managers, functional managers, product/brand managers, account managers, marketing executives and business development managers.

How it will benefit you?

  • Get a unique and practical career development experience.
  • Improve your global competitive advantage and increase your employability.
  • Expand your confidence, skills and competencies to influence at management level.
  • Keep up with the latest trends and stay ahead in your field
  • Invaluable opportunity to network with other marketers.
  • CIM qualifications are recognised by businesses all over the world

Entry criteria

One or more of the following is required to gain entry onto this qualification.

  • CIM Certificate in Professional Marketing or any relevant level 4 qualification.
  • Foundation degree in Business with Marketing.
  • Bachelor’s or Master’s degree from a recognised university with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor’s degrees or 60 credits in Master’s degrees)
  • Professional practice (suggested two years marketing in an operational role) plus diagnostic assessment onto level 6
  • If English is not your first language, English language qualification within the last two years

Assessments

  • A mixture of exam and assignments based on a given scenario and an organisation of your choice
  • Employer-driven, practitioner-based, relevant and appropriate for business needs
  • Three assessment sessions per year taking place in December, March/April and June/July

Ways to study

  • Choose face-to-face study, distance (online) learning or a mix of the two (blended learning)
  • Bite-size learning to fit with your busy life

Length of study

  • Each module will take 130 – 150 hours notional learning time
  • Notional learning time includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time

What does it cost?

Please visit our programme prices page for all information on the costs of this qualification.

Course Details

  • Start Date:September
  • Duration:9 Months
  • Level:6
  • Cost:See More

Course Instructor

Heather Blackley

Heather Blackley

Founder & Director

I am proud to have helped develop the marketing profession in the Isle of Man over the years and to have worked with so many fantastic organisations, small and large, profit and not for profit.

Diploma In Professional Marketing Modules

Our qualification pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer.

Strategic Marketing

Mandatory Module

Assessment by Exam
Aims of the module

This module recognises the significance of situation analysis and introduces techniques for assessing external and internal environments to enable effective decision making. It outlines the importance of all stages within the marketing planning process, from audit, through strategic decision making, to implementation of plans; and how managing resources, employing monitoring and measurement techniques enable the achievement of strategic marketing objectives.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria. By the end of this module you should be able to:

Unit 1: Situation analysis
  • Understand how to analyse an organisation’s current and future external environment
  • Understand how to analyse an organisation’s current and future internal environment
Unit 2: Planning
  • Analyse relevant information to recommend and inform strategic decision making
  • Develop a strategic marketing plan to realise organisational objectives
Unit 3: Implementation and control
  • Manage resources to deliver the strategic marketing plan
  • Monitor, measure and adapt the marketing plan for continuous improvement 
Assessment: Examination

Examination (extended answer test) along with preparatory work

Innovation in Marketing

Mandatory Module

Assessment by Assignment
Aims of the module

This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria. By the end of this module you should be able to:

Unit 1: Innovation
  • Understand how innovation and disruption are influencing organisational growth
  • Assess the key factors that facilitate innovation in organisations
Unit 2: Innovate marketing
  • Apply principles of innovation throughout the marketing function
  • Develop a business case for a marketing related innovation
Unit 3: Innovation in action
  • Understand the activities required for the implementation of innovative marketing
  • Develop a plan for the communication of innovation
Assessment: Assignment

You will be asked to submit a work-based assignment based on a given theme and an organisation of choice.

The Digital Customer Experience

Mandatory Module

Assessment by Assignment
Aims of the module

Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer’s journey while complying with relevant legislation and regulation.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria. By the end of this module you should be able to:

Unit 1: Channel selection and customer insights
  • Assess the strategic options for channel selection
  • Understand relevant insights into digital customers
Unit 2: Managing channels
  • Understand how digital channels are managed effectively in practice
  • Define requirements for legal compliance in digital campaigns.
Unit 3: Digital customer experience
  • Understand the customer journey
  • Develop plans to improve the user experience
Assessment: Assignment

You will be asked to submit a work-based assignment based on a given theme and an organisation of choice.

Certificate In Professional Marketing Pathways

Our qualification pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer.

Bite-size awards

Each module can be achieved as a distinct, self-contained award which can be built up to attain the full diploma.

Full Qualification

To achieve the qualification, a pass in ALL THREE modules is required.