CIM Digital

(In Professional Marketing)
Level 6

Qualification Overview.

The Digital Diploma in Professional Marketing gives the knowledge, skills and understanding at management level to take a strategic approach on digital marketing. By understanding how to improve the entire digital experience and optimise all channels, you will be able to gain enough insights to be able to make informed strategic decisions.

Who Is It for?

The Digital Diploma in Professional Marketing is aimed at marketers in operational, supervisory or management roles who want to develop their digital marketing knowledge and skills. Suitable for digital marketing managers, digital specialists and marketing managers who want a better understanding of digital.

How it will benefit you?

  • Get a unique and practical career development experience
  • Improve your global competitive advantage and increase your employability
  • Expand your confidence, skills and competencies to influence at management level
  • Keep up with the latest trends and stay ahead in your field
  • CIM qualifications are recognised by businesses all over the world

Entry criteria

One or more of the following is required to gain entry onto this qualification.

  • Professional Certificate in Marketing or Certificate in Professional Marketing
  • Any relevant Level 4 qualification
  • Foundation Degree in Business with Marketing
  • Bachelor’s or Master’s degree from a recognised university with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor’s degrees or 60 credits in Master’s degrees)
  • Professional practice (suggested two years marketing in an operational role) plus diagnostic assessment onto Level 6
  • English language qualification within last two years if English is not the student’s first language


A variety of assessment methodology is used for the Digital Diploma in Professional Marketing. Assessments used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, and are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.

Ways to study

  • Choose face-to-face study, distance (online) learning or a mix of the two (blended learning)
  • Bite-size learning to fit with your busy life

Length of study

  • Each module will take 130 – 150 hours of notional learning time
  • Notional learning time includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time

What does it cost?

Please visit our programme prices page for all information on the costs of this qualification.

Course Details

  • Start Date:September
  • Duration:9 Months
  • Level:6
  • Cost:See More

Course Instructor

Heather Blackley

Heather Blackley

Founder & Director

I am proud to have helped develop the marketing profession in the Isle of Man over the years and to have worked with so many fantastic organisations, small and large, profit and not for profit.

Client Testimonial

“I can genuinely say that studying my CIM qualifications with The Marketing Partnership has had a significant, measurable impact on my career. I would highly recommend it to anyone with an interest in marketing that is seeking to accelerate their career progression.“ Sam Tipper

CIM Level 4 & Level 6 Graduate

Certificate In Professional Marketing Modules

Our qualification pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer.

Mastering Digital Channels

Mandatory Module

Assessment by Assignment
Aims of the module

Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This module drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance

Unit 1: Channel strategy and compliance
  • Describe the strategic options for channel selection
  • Define requirements for legal compliance in digital campaigns
Unit 2: Managing digital channel implementation
  • Demonstrate effective management of digital channels in practice
  • Recommend methods of online community management
Unit 3: Channel conversion optimisation and growth
  • Illustrate how to improve conversation rate for digital channels
  • Appraise current and future channel developments
Assessment: Assignment

A work-based assignment broken down into research, plan and report.

Driving Digital Experience

Mandatory Module

Assessment by Assignment
Aims of the module

Customer behaviour has dramatically changed with the digital revolution. This module provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfil their strategic needs.

Unit 1: Customer insights and innovation
  • Generate relevant insights into digital customers
  • Appraise trends and innovation in the digital experience
Unit 2: Digital metrics and analytics
  • Identify and assess digital metrics and analytics
  • Recommend digital performance indicators
Unit 3: The digital user experience
  • Illustrate the customer journey
  • Recommend methods to improver user experience
Assessment: Assignment

A work-based assignment broken down into research, plan and report.

Digital Strategy

Elective Module

Assessment by Assignment
Aims of the module

This module outlines how understanding and analysing the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, to develop strategic recommendations and how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

Unit 1: Digital disruption
  • Understand the strategic implications of the disruptive digital environment (10%).
  • Generate relevant insights into key emerging themes within the digital marketing environment (20%).
Unit 2: Digital planning
  • Develop strategic recommendations in order to acquire, convert and retain customers (20%).
  • Deliver an agile response to changing customer behaviours (20%).
Unit 3: Delivering success
  • Manage and optimise key channels and content within a digitally enhanced strategic plan (20%).
  • Apply key digital measures to analyse social, sentiment, search and site behaviour (10%).
Assessment: Assignment

Assessed by assignment based on a given scenario and an organisation of choice.

Certificate In Professional Marketing Pathways

Our qualification pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer.

Bite-size awards

Each module can be achieved as a distinct, self-contained award which can be built up to attain the full diploma.

Full Qualification

To achieve the qualification, a pass in BOTH mandatory modules and ONE elective is required.