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CIM
Certificate

(In Professional Digital Marketing)
Level 4

Qualification Overview.

The aim of the CIM Level 4 Certificate in Professional Digital Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful assessments which embrace the modern marketing industry.

Who is it for?

Our level 4 qualifications are for those aspiring professional marketers who wish to gain knowledge and skills to succeed and progress within a career in marketing. Some typical job titles of those who study our level 4 qualifications include: marketing executive, marketing officer, marketing communications executive and communications specialist.

How it will benefit you?

  • Get a unique opportunity to blend practical skills and academic understanding
  • Improve your global competitive advantage, increase your confidence and employability
  • Keep up with the latest trends and stay ahead in your field
  • Invaluable opportunity to network with other marketers
  • CIM qualifications are recognised by businesses all over the world

Entry criteria

One or more of the following is required to gain entry onto this qualification.

  • CIM Level 3 Introductory Certificate in Marketing qualification or CIM Level 3 Foundation Certificate in Marketing or CIM Level 3 Foundation Certificate in Professional Marketing or CIM Level 3
  • Foundation Certificate in Professional Digital Marketing
  • any relevant Level 3 qualification
  • any UK Degree or International equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4
  • If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives

Assessments

  • A mixture of exam and assignments based on a given theme and an organisation of your choice
  • Employer-driven, practitioner-based, relevant and appropriate for business needs
  • Three assessment sessions per year taking place in December, April and June/July

Ways to study

  • Choose face-to-face study, distance (online) learning or a mix of the two (blended learning)
  • Bite-size learning to fit with your busy life

Length of study

  • The Total Qualification Time (TQT) per module is 170 hours.
  • TQT includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time.

What does it cost?

Please visit our programme prices page for all information on the costs of this qualification.

Course Details

  • Start Date:September
  • Duration:9 Months
  • Level:4
  • Cost:See More

Course Instructor

Heather Blackley

Heather Blackley

Founder & Director

I am proud to have helped develop the marketing profession in the Isle of Man over the years and to have worked with so many fantastic organisations, small and large, profit and not for profit.

Certificate In Professional Digital Marketing Modules

Marketing

Mandatory Module

Assessment by Exam
Aims of the module

This module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making, and the elements of the marketing mix and how these are applied to address market and customer needs.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria. By the end of this module you should be able to:

Unit 1: The marketing concept
  • Understand the role and function of marketing 
  • Understand what influences customer behaviour 
Unit 2: Analysis and insight
  • Identify factors and trends in the marketing environment and how they affect marketing planning
  • Identify options for gathering relevant marketing information
Unit 3: Marketing mix
  • Know the elements of the marketing mix 
  • Apply and adapt the marketing mix to satisfy customer needs
Assessment: A Multiple-Choice Question Examination

The examination will comprise multiple-choice questions to be completed in a controlled assessment.

Planning Campaigns

Mandatory Module

Assessment by Assignment
Aims of the module

This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing. 

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria. By the end of this module you should be able to:

Unit 1: Campaign process
  • Understand the process of planning a campaign
  • Know how to undertake an internal and external situational analysis
Unit 2: Planning campaigns in action
  • Know how to develop a successful campaign plan
  • Understand how to implement a plan in practice
Unit 3: Campaign success
  • Understand the principles of monitoring a marketing campaign
  • Know how to undertake a post campaign evaluation
Assessment: Assignment

An assignment, based on a given theme and an organisation of choice.

Digital Marketing Techniques

Mandatory Module

Assessment by Portfolio / Assignment
Aims of the module

This module focuses on the importance of the ever evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria. By the end of this module you should be able to:

Unit 1: Digital techniques
  • Understand digital marketing tools and techniques
  • Assess different applications of digital marketing
Unit 2: Digital enhancement
  • Know how to integrate digital and offline marketing
  • Understand approaches to enhancing stakeholder engagement
Unit 3: Digital management
  • Know how to develop a digital marketing plan
  • Apply and adapt digital marketing analysis
Assessment: Portfolio / Assignment

The assessment will require submission of a portfolio / assignment based on a theme and an organisation of choice.

Certificate In Professional Digital Marketing Pathways

Our qualification pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer.

Bite-size awards

Each module can be achieved as a distinct, self-contained award qualification which can be built up to attain the full certificate.

Full Qualification

To achieve the qualification, a pass in ALL THREE modules is required.