Privacy Policy

The Marketing Partnership Limited is committed to upholding your privacy and taking care with your personal data as a valued customer and user of our website.

1. Who we are

The data controller is The Marketing Partnership Limited. The Marketing Partnership Limited is an Accredited Study Centre for delivering the Chartered Institute of Marketing Qualifications and offers additional training and consultancy services.

The Marketing Partnership Limited is registered in the Isle of Man (Co Reg. No. 122836). The Marketing Partnership Limited Directors are H J Blackley, S D Blackley Our registered address is: 11 Tynwald Rd, Peel, Isle of Man IM5 1JZ. Tel: 01624 840333.
If you have any questions about this Privacy Policy, you can get in contact by writing to:

Chief Data Officer, The Marketing Partnership Limited, 11 Tynwald Rd, Peel, Isle of Man IM5 1JZ.

2. How we collect information about you

There are several ways we may collect information about you. These include:

when you provide it to us by getting in contact (phone/email/web)
when you apply to study with us
o if you are studying a CIM qualification, your details may be shared with the Chartered Institute of Marketing. Details of the CIM privacy statement can be found here
when you report a problem with our website or any of our services

3. What information we collect about you

This can include the following: name, date of birth, address, phone number, email address, job title, company name, company address, invoicing details where relevant.

4. Security of your information

The Marketing Partnership Limited respects your data and has taken appropriate technical and organisational measures to ensure we have mitigated against such risks as loss or unauthorised access, destruction, use, modification or disclosure of data.

5. Security of your information

6. Do you collect any special category data?

The Marketing Partnership Limited does not collect special category data as a matter of course. However, individuals may on occasion supply health-related information in relation to delivery of services by The Marketing Partnership Limited. For example, studying members may share such information should they require reasonable adjustments on health grounds for the completion of CIM assessments, or where an emergency deferral to an alternative assessments session is necessary. Dependent on the type of application, this information may be received directly from the member, or they may disclose this to The Marketing Partnership Limited who will in turn liaise with CIM. The information is retained only as long as is necessary and is processed solely for this purpose.

7. How we use your information and the legal bases for this

Your information is used to process your application to study, deliver our services and contact you, as well as to improve the experience for our users.

When you purchase from us, we may collect the following information: name, date of birth, phone number, email address, address, billing address, company name (if applicable), VAT number (if applicable). If you don’t provide this information, you won’t be able to purchase from us or enter into a contract with us. In these instances, we process your personal data because it is necessary for the performance of a contract with you, or in order to take steps at your request to enter into a contract.

When you send us an enquiry or purchase from us, you can opt in to receive relevant marketing communications in relation to our products and services by ticking the relevant boxes. We will then send you the relevant marketing communications until such time that you remove your consent. In these instances, processing is performed on the basis of your consent.

When you become a CIM member, one of the key features of your membership is access to the latest marketing insights, topical debate and inspiring events. As such, from time to time, The Marketing Partnership Limited or the CIM may email you with member-only communications that invite you to make the most of your membership. These communications with you may originate from CIM or our Regions and Sector Interest Groups. As a member of CIM, you can update your contact preferences to include additional types of communications via the preference centre within the ‘MyCIM’ section of the website. In these instances, processing is performed on the basis of your consent. In addition to this, CIM will also contact you with important operational information regarding your membership (for example, when it’s time to pay your annual membership fee). In these instances, your personal data is processed because it is necessary for the performance of a contract with you.

8. Who we share your data with

We will only share your data with third parties for the purposes of delivering our services, fulfilling any contracts we enter with you, where required by law or to enforce our legal rights.

8A. Third party communications

The Marketing Partnership Limited will not disclose your details to third parties for the purpose of receiving communications from those third parties, including relevant business information.

8B. Service providers

Only when necessary to deliver our services and run our business, we share your information with various providers who will act as data processors. These include:

Study and Exam Centre accommodation providers
Payment processing providers
IT service providers
Hosting providers
CIM Member benefit providers

8C. Payment information

The Marketing Partnership Limited does not store credit/debit card details nor does it share financial details with any third parties

8D. Research

The Marketing Partnership Limited may share your details with third parties for the purposes of conducting research on our behalf, including CIM membership surveys, only when you have consented to your data being processed in this way. You may change your preferences at any time via the CIM website.

8E. Qualification assessment details

Studying members’ examination grades will be shared with The Marketing Partnership Limited (the educational institution which delivered the CIM qualification) and with the Department for Education. This data may also be shared with our Regulators: OfQual, CEA, Qualification Wales in the event of any investigations.

8F. Verification requests

CIM may sometimes receive verification requests of qualification or membership status from current or prospective employers, employment agencies, regulators or other third party contacts. CIM will only confirm your qualification or membership status if a consent form, signed by you, accompanies the request.

8G. Chartered Marketers and CPD

CIM provides a service for members to record their CPD online through a third party processor, including data recording via an online app. CIM will use the information recorded for management of CPD and Chartered Marketer status and as part of its wider monitoring of members’ progress.

CIM have a policy of transparency regarding the names of our Chartered Marketers and as such, we publish each individual’s name and CIM Region on our website. Members may request that their name be removed by contacting our Customer Services team.

8H. Disciplinary

If a Member of any grade is subject to a disciplinary case in which the complaint is upheld, CIM will publish their name and the outcome of the disciplinary case. Any such processing will be completed on the basis of our own legitimate interests.

8I. Sharing your information for legal reasons

The Marketing Partnership Limited will share your information when required to do so in order to comply with a common law or statutory obligation. For example, this may include information surrounding criminal acts or threats to public security.

8J. Transfer of your information outside the European Economic Area (EEA)

It is not anticipated that The Marketing Partnership Limited will transfer your personal data to any country outside the EEA

9. How long we retain your data

We will keep hold of your data for no longer than necessary. The length of time we retain it will depend on any legal obligations we have (such as tax recording purposes), the nature of any contracts we have in place with you, the existence of your consent or our legitimate interests as a business.

10A. Purchases

When you purchase from us, for example training, consultancy, study, events and so on, we retain that information for a period of six years following the end of the financial year during which you purchased from us. It is our legal obligation to keep these records for tax purposes.

10B. Enquiries

Unless you provide consent for future contact during your enquiry, we will keep your information for as long is required to respond and complete your enquiry, and for a further 12 months, before deleting your information.

10C. CIM Membership

CIM Membership information will be retained for a period of 10 years from your last renewal date in order to verify your member status and recent history to third parties on request or to allow you to re-join as a Member. A record that you have been a member and your grade of membership will be retained as part of our register of memberships and to enable your future potential access to the CIM Benevolent Fund.

10D. Qualifications and assessments

Qualifications information, including assessment results, may be retained indefinitely for the purposes of verifying your CIM qualifications.

11. Profiling and automated decision making

Details on your interactions with The Marketing Partnership Limited may be used to review the relevance and quality of the products and services we offer. However, we do not undertake any automated profiling or automated decision-making processes.

12. Your rights

Subject to certain limitations, you have the right to:

Request a copy of the information we hold about you and be told about its use.
Request that The Marketing Partnership Limited rectifies or deletes your information, or restricts processing if you have concerns over its accuracy, deletion or fair and lawful use.
Object to the processing of your personal data, based on your particular situation, where this processing is based on the legitimate interests of The Marketing Partnership Limited, where it involves direct marketing, or where it is completed for research or statistical purposes.
Withdraw consent to the use of your information. All of our non-operational communications from CIM contain an unsubscribe link and you can manage your preferences at any time online within the ‘MyCIM’ section of the CIM website.
Receive your personal data in a portable, commonly used, machine-readable format to transfer to another data controller. However, in some circumstances we may be unable to provide you with some or all of your personal data, for example, if it compromises the confidentiality of a third party.

13. Concerns and complaints

If you have concerns or questions over the collection, storage or processing of your data, you are encouraged in the first instance to contact a member of staff to discuss and resolve any issues.

Alternatively, you can write directly to the Chief Data Officer at:

Chief Data Officer, The Marketing Partnership Limited, 11 Tynwald Rd, Peel, Isle of Man IM5 1JZ.
You also have the right to lodge a complaint with a supervisory authority. In the Isle of Man, this is the Information Commissioner’s Office (ICO). Contact details for the ICO are available here.

In the UK, this is the Information Commissioner’s Office (ICO). Contact details for the ICO are available here.