CIM
Diploma

(In Professional Marketing)
Level 6

Qualification Overview.

The Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.

Who Is It for?

The Diploma in Professional Marketing is aimed at marketers working in an operational, supervisory or management role who want to develop their marketing knowledge and skills across a range of areas. It is suitable for department managers, functional managers, product/brand managers, account managers, marketing executives and business development managers.

How it will benefit you?

  • Get a unique and practical career development experience.
  • Improve your global competitive advantage and increase your employability.
  • Expand your confidence, skills and competencies to influence at management level.
  • Keep up with the latest trends and stay ahead in your field
  • Invaluable opportunity to network with other marketers.
  • CIM qualifications are recognised by businesses all over the world

Entry criteria

One or more of the following is required to gain entry onto this qualification.

  • CIM Certificate in Professional Marketing or any relevant level 4 qualification.
  • Foundation degree in Business with Marketing.
  • Bachelor’s or Master’s degree from a recognised university with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor’s degrees or 60 credits in Master’s degrees)
  • Professional practice (suggested two years marketing in an operational role) plus diagnostic assessment onto level 6
  • If English is not your first language, English language qualification within the last two years

Assessments

  • A mixture of exam and assignments based on a given scenario and an organisation of your choice
  • Employer-driven, practitioner-based, relevant and appropriate for business needs
  • Three assessment sessions per year taking place in December, March/April and June/July

Ways to study

  • Choose face-to-face study, distance (online) learning or a mix of the two (blended learning)
  • Bite-size learning to fit with your busy life

Length of study

  • Each module will take 130 – 150 hours notional learning time
  • Notional learning time includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time

What does it cost?

Please visit our programme prices page for all information on the costs of this qualification.

Course Details

  • Start Date:September
  • Duration:9 Months
  • Level:6
  • Cost:See More

Course Instructor

Heather Blackley

Heather Blackley

Founder & Director

I am proud to have helped develop the marketing profession in the Isle of Man over the years and to have worked with so many fantastic organisations, small and large, profit and not for profit.

Client Testimonial

“I can genuinely say that studying my CIM qualifications with The Marketing Partnership has had a significant, measurable impact on my career. I would highly recommend it to anyone with an interest in marketing that is seeking to accelerate their career progression.“ Sam Tipper

CIM Level 4 & Level 6 Graduate

Diploma In Professional Marketing Modules

Our qualification pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer.

Strategic Marketing

Mandatory Module

Assessment by Exam
Aims of the module

This module recognises the significance of situation analysis and introduces techniques for assessing external and internal environments to enable effective decision making. It outlines the importance of all stages within the marketing planning process, from audit, through strategic decision making, to implementation of plans; and how managing resources, employing monitoring and measurement techniques enable the achievement of strategic marketing objectives.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: Situation analysis
  • Understand how to analyse an organisation’s current and future external environment (15%).
  • Understand how to analyse an organisation’s current and future internal environment (15%).
Unit 2: Planning
  • Analyse relevant information to recommend and inform strategic decision making (20%).
  • Develop a strategic marketing plan to realise organisational objectives (20%).
Unit 3: Implementation and control
  • Manage resources to deliver the strategic marketing plan (15%).
  • Monitor, measure and adapt the marketing plan for continuous improvement (15%).
Assessment: Examination

Examination (extended answer test) along with preparatory work

Mastering Metrics

Mandatory Module

Assessment by Assignment
Aims of the module

This module examines the role of marketing metrics and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. It provides an appreciation of how these techniques, aligned to business objectives, can establish and determine marketing effectiveness. It outlines the value of using appropriate data sources to enable analysis, and employing appropriate analytics tools and techniques to ensure effective marketing decision making.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: Metrics and analytics
  • Understand the role of marketing metrics (15%).
  • Understand the significance of different measurement techniques across a range of market contexts (10%).
Unit 2: Measuring effectiveness
  • Know the relevant measures of marketing performance (15%).
  • Apply marketing metrics to establish the effectiveness of marketing activities (20%).
Unit 3: Analytics for decision making
  • Understand appropriate sources data analysis (15%).
  • Utilise various analytics tools and techniques for marketing insight and strategic decision making (25%).
Assessment: Assignment

Assessed by assignment based on a given scenario and an organisation of choice.

Driving Innovation

Elective Module

Assessment by Assignment
Aims of the module

This module outlines the importance of how taking a visionary approach and embedding innovation, can help organisations deal with the challenges of a fast-moving marketplace. It focuses on how an understanding of the relationship between marketing and entrepreneurship can enable organisations to deliver compelling marketing solutions. It presents the key factors in building and nurturing innovation throughout the organisation and within the marketing function. It provides an appreciation of the role of internal marketing in supporting a culture of innovation and in implementing change programmes.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: Entrepreneurial marketing
  • Understand the relationship between marketing and entrepreneurship (15%).
  • Implement an entrepreneurial response to change and to delivering marketing solutions (15%).
Unit 2: Innovation
  • Understand the key factors that facilitate and nurture innovation in organisations (15%).
  • Apply principles of innovation throughout the marketing function (15%).
Unit 3: The marketing champion
  • Understand the role of internal marketing (20%).
  • Implement marketing-led organisational change (20%).
Assessment: Assignment

Assessed by assignment based on a given scenario and an organisation of choice.

Digital Strategy

Elective Module

Assessment by Assignment
Aims of the module

This module outlines how understanding and analysing the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, to develop strategic recommendations and how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: Digital disruption
  • Understand the strategic implications of the disruptive digital environment (10%).
  • Generate relevant insights into key emerging themes within the digital marketing environment (20%).
Unit 2: Digital planning
  • Develop strategic recommendations in order to acquire, convert and retain customers (20%).
  • Deliver an agile response to changing customer behaviours (20%).
Unit 3: Delivering success
  • Manage and optimise key channels and content within a digitally enhanced strategic plan (20%).
  • Apply key digital measures to analyse social, sentiment, search and site behaviour (10%).
Assessment: Assignment

Assessed by assignment based on a given scenario and an organisation of choice.

Certificate In Professional Marketing Pathways

Our qualification pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer.

Bite-size awards

Each module can be achieved as a distinct, self-contained award which can be built up to attain the full diploma.

Full Qualification

To achieve the qualification, a pass in BOTH mandatory modules and ONE elective is required.