CIM
Certificate

(In Professional Marketing)
Level 4

Qualification Overview.

The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful assessments which embrace the modern marketing industry.

How it will benefit you?

  • Get a unique opportunity to blend practical skills with academic understanding
  • Improve your global competitive advantage, increase your confidence and employability
  • Keep up with the latest trends and stay ahead in your field.
  • Invaluable opportunity to network with other marketers.
  • CIM qualifications are recognised by businesses all over the world

Entry criteria

One or more of the following is required to gain entry onto this qualification.

  • CIM Level 3 Foundation Certificate in Marketing or any relevant Level 3 qualification
  • Any UK degree or international equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto Level 4
  • If English is not your first language, English language qualification within the last two years

Assessments

  • A mixture of exam and assignments based on a given scenario and an organisation of your choice
  • Employer-driven, practitioner-based, relevant and appropriate for business needs
  • Three assessment sessions per year taking place in December, March/April and June/July

Ways to study

  • Choose face-to-face study, distance (online) learning or a mix of the two (blended learning)
  • Bite-size learning to fit with your busy life

Length of study

  • Each module will take 130 – 150 hours notional learning time
  • Notional learning time includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time

What does it cost?

Please visit our programme prices page for all information on the costs of this qualification.

Course Details

  • Start Date:September
  • Duration:9 Months
  • Level:4
  • Cost:See More

Course Instructor

Heather Blackley

Heather Blackley

Founder & Director

I am proud to have helped develop the marketing profession in the Isle of Man over the years and to have worked with so many fantastic organisations, small and large, profit and not for profit.

Client Testimonial

“I can genuinely say that studying my CIM qualifications with The Marketing Partnership has had a significant, measurable impact on my career. I would highly recommend it to anyone with an interest in marketing that is seeking to accelerate their career progression.“ Sam Tipper

CIM Level 4 & Level 6 Graduate

Certificate In Professional Marketing Modules

Marketing

Mandatory Module

Assessment by Exam
Aims of the module

This module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making, and the elements of the marketing mix and how these are applied to address market and customer needs.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: The marketing concept
  • Understand the role and function of marketing (10%).
  • Understand what influences customer behaviour (15%).
Unit 2: Analysis and insight
  • Identify factors and trends in the marketing environment and how they affect marketing planning (15%).
  • Identify options for gathering relevant marketing information (15%).
Unit 3: Marketing mix
  • Know the elements of the marketing mix (30%).
  • Apply and adapt the marketing mix to satisfy customer needs (15%).
Assessment: A Multiple-Choice Question Examination

The examination will comprise multiple-choice questions to be completed in a controlled assessment.

Integrated Communications

Mandatory Module

Assessment by Assignment
Aims of the module

This module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: Internal marketing
  • Know how to build cross-functional relationships (15%)
  • Understand how to harness resources to deliver effective marketing solutions (10%)
Unit 2: Value proposition
  • Create effective communications to deliver value to customers (15%)
  • Understand product and brand management (20%)
Unit 3: Marketing communications
  • Understand the components of the marketing communications mix (20%)
  • Develop integrated marketing communications (20%)
Assessment: Assignment

Assessed by assignment based on a given scenario and an organisation of choice.

Customer Experiance

Elective Module

Assessment by Assignment
Aims of the module

This module recognises how deeper knowledge of customer requirements within different contexts allows organisations to enhance customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets).
By the end of this module you should be able to:

Unit 1: Customer context
  • Understand the range of different contexts across which marketers operate (15%).
  • Understand the importance of customer expectations (15%).
Unit 2: Customer experience
  • Understand the different dimensions of customer experience (20%).
  • Deliver activities that enhance customer experience (20%).
Unit 3: Measuring and monitoring
  • Know how to monitor and measure customer experience in context (15%).
  • Use metrics to improve future customer experience (15%).
Assessment: Assignment

Assessed by assignment based on a given scenario and an organisation of choice.

Digital Marketing

Mandatory Module

Assessment by Assignment
Aims of the module

This module is about appreciating the importance of the ever-evolving digital landscape and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective monitoring and measurement techniques that enable organisations to improve digital marketing performance.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: The digital landscape
  • Understand the opportunities and challenges presented through the disruptive digital environment (15%).
  • Assess the impact and influence of the dynamic digital environment (15%).
Unit 2: Digital toolkit
  • Understand how key digital tools can support and enhance marketing (20%).
  • Understand the relevance of digital platforms and channels in context (20%).
Unit 3: Digital in action
  • Develop digital activities to support and enhance multichannel marketing (15%).
  • Apply the key principles involved in monitoring and measuring digital marketing effectiveness (15%).
Assessment: Assignment

Assessed by assignment based on a given scenario and an organisation of choice.

Certificate In Professional Marketing Pathways

Our qualification pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer.

Bite-size awards

Each module can be achieved as a distinct, self-contained award qualification which can be built up to attain the full certificate.

Full Qualification

To achieve the qualification, a pass in BOTH mandatory modules and ONE elective is required.